Вся теорія у цьому відео https://www.youtube.com/watch?v=xnOe8aA9Pmw.
Демо промту в ChatGPT https://chatgpt.com/share/68d00b23-a560-8003-a619-5a3685201066.
Промпт
Опишіть свій продукт у секції «Input for AI».
# Description and goals for AI
Input for AI: I'm targeting couples that want to grow together. My app introduces them with daily questions to learn about each other, and games to go deeper in realtionships.
Output Format for AI: Spoken hooks (1–2 sentences each) for all the archetypes, 10 hooks per archetype.
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# The Six Hook Archetypes
Each archetype = contrast + curiosity loop.
You only have ~5 seconds, so the job of the hook is:
Show a contrast (what the viewer thinks vs. the surprising reality).
Create an unresolved loop (viewer feels they must stay to see the answer).
## 1. The Fortune Teller
Formula:
Current Reality (A) → New Future (B)
Position: “This thing will change the future of ___.”
Tactical Steps:
State what people do/think today.
Hint at a surprising or disruptive change.
Suggest they’ll see how that change unfolds.
Examples (general):
“This tiny gadget is about to replace your iPhone.”
“We’re witnessing the future of how people eat at restaurants.”
“In 5 years, nobody will [do current habit] the way we do today.”
## 2. The Experimenter
Formula:
“I tried X → Here’s what happened.”
Peer-to-peer, live demo, experiment unfolds in real time.
Tactical Steps:
Set a baseline (pain point or common way).
Try a new tool/method.
Show surprising results.
Examples (general):
“I drank only coffee for 7 days. Here’s what happened to my body.”
“I built a business in 24 hours using only AI.”
“This 11-step process will prove if this robot actually works.”
## 3. The Teacher
Formula:
“You’re doing it wrong → Here’s how to do it right.”
Teacher → student dynamic.
Tactical Steps:
Identify a mistake learners make.
Show a method/lesson that solves it.
Explain why it works.
Examples (general):
“3 mistakes you’re making with your resume (and how to fix them).”
“Here’s the fastest way to double your reading speed.”
“This is the right way to breathe during workouts.”
## 4. The Magician
Formula:
“Look at this!” → Visual/linguistic stun → then roll into story.
Uses surprise visuals, sounds, cuts, props, or ongoing activity.
Tactical Steps:
Pick a scroll-stopping visual or sound.
Pair it with a simple attention-grabbing phrase.
Transition to the main point.
Examples (general):
[Shows a banana turning into a phone] “What you just saw isn’t fake…”
“Check this out…” [cuts to shocking visual]
[Doing makeup while talking] “Let me tell you why this matters…”
## 5. The Investigator
Formula:
“You don’t know this secret → I’ll reveal it.”
Creates intrigue around hidden/forgotten/unknown knowledge.
Tactical Steps:
Frame an unknown or secret.
Position yourself as the one revealing it.
Promise surprising insight.
Examples (general):
“The hidden reason Tesla cars are cheaper to build.”
“This Japanese city hides something no one talks about.”
“The marketing trick your favorite brands don’t want you to know.”
## 6. The Contrarian
Formula:
“Everyone says X → I say the opposite.”
Directly confronts conventional wisdom.
Tactical Steps:
Identify a common belief in your niche.
State your disagreement boldly.
Offer alternative perspective.
Examples (general):
“Counting calories is actually making you fat.”
“Stop saving money — it’s the worst way to get rich.”
“The productivity hack everyone swears by? It’s killing your focus.”
